Repeating the predictions of IDC Institute, Trendforce has said that this year Apple will probably overtake Samsung in the mobile market.
In a new report, the Trendforce research institute has made an unexpected prediction: Apple will finally overtake Samsung and become the top brand in the mobile industry (in terms of production volume). According to Trendforce, Apple passing Samsung depends on the excellent performance of iPhone 15 in the market.
The second quarter of 2023 is usually Apple’s weakest quarter in terms of phone production; Because Apple fans are waiting for the unveiling of new iPhones at the end of the third season. The production volume of Apple phones in the second quarter fell by 21.2% and reached 42 million units.
The interesting point is that a very similar forecast has been made for the production volume of Apple and Samsung phones in 2023. TrendForce says that if the iPhone 15 outperforms expectations, Apple has a lot to lose to overtake Samsung and become the market leader.
For years, Samsung has a strong position at the top of the ranking of the top brands in the mobile market. This company temporarily lost the first rank several times; But it has quickly returned to its usual position. Apple passing Samsung will be an important event for the iPhone manufacturer.
Samsung produces a wide variety of smartphones
Samsung launches a wide variety of smartphones; From economical and cheap products to devices that have the best in the world and branch out with the iPhone Pro Max. Samsung has also entered fields such as foldables; Where Apple is the biggest absentee.
Apple only targets premium device enthusiasts with its phones, and the only phone we can label as mid-range is the iPhone SE. Apple does not have any budget mobile phones. This approach makes it very difficult to compete with Samsung in terms of production volume. However, TrendForce believes that the iPhone 15 will change the situation.
TrendForce says that Samsung shipped 53.9 million phones in the second quarter of this year to maintain its first position. The production volume of Samsung phones was very high; But we should not forget that the dimensions of the Samsung phone market in the second quarter of 2023 dropped by more than 12.4% compared to the second quarter of 2022.
iPhone 14 Pro screen
The expected increase in Apple’s share has been raised while the price of the iPhone is going to increase in the new generation. At the same time, some sources have mentioned the increase in the price of Samsung phones. The need for greater profitability and the use of more powerful hardware in devices are two important factors in increasing the price of mobile phones.
The interesting point is that a very similar forecast has been made for the production volume of Apple and Samsung phones in 2023. If the iPhone 15 outperforms expectations, Apple has a good chance of overtaking Samsung and becoming the market leader, TrendForce says.
TrendForce’s new report comes as research firm IDC made similar claims last week. IDC expects iPhone market share to grow 1.1 percent this year to 19.9 percent. Since its birth, the iPhone has never reached 19.9% share.
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