One of the most popular social networks around the world is Snapchat, which provides various and interesting features to its users.
Today, our world is immersed in the Internet and people spend a lot of time in the virtual world. One of the reasons for people’s presence on the Internet is social networks, which can keep users’ eyes staring at them for hours. The most famous of them are Instagram, TikTok, Facebook and Snapchat. In the upcoming article, we will try to introduce the last item completely so that you can know it more.
The popularity of Snapchat among users around the world, especially among young people, has greatly increased; But it may seem a bit difficult to work with.
What is Snapchat?
Snapchat can be introduced as a multimedia app and one of the popular social networks that runs on smartphones equipped with Android and iOS operating systems. You can send images and video files to your audience through Snapchat, which are called Snaps; All submissions will disappear after viewing by users.
Like WhatsApp, Snapchat also has the ability to chat, but the most important difference is that the message disappears after being read.
Snapchat is one of the best networks for publishing niche content, short articles, and image-driven stories.
Download Snapchat and install it
۰Now that we’ve shared some information about Snapchat, you probably want to use it. The first step to doing this is to download and install Snapchat on your mobile device or tablet. In the following, you will learn about the steps of downloading and installing the mentioned app.
First, run the app store on your mobile device or tablet. (Download link: Android – iOS) In the search box, type “Snapchat” and tap the icon when it appears. Tap Install to start downloading Snapchat. Tap Accept to allow the app to access your device’s camera and other options. Tap Open to run the app.
Use of Snapchat
After downloading the Snapchat application from Google Play or App Store, you must use your email address as a user account and enter the application. Next, you will need information such as date of birth and phone number to be able to authenticate. You must also choose a username and password. Although you used email to create an account, you can change the username.
Snapchat requires access to your phone’s camera to take pictures and videos. You can switch between the selfie and rear cameras of the device using the icon on the right side of the top. To take a picture or record a video, you need to press the button at the bottom of the screen. The sender of the message can set a time limit. Once the audience sees your snap and exits, it will definitely disappear. There are three main interfaces. When you tap on the app, the camera screen will open. There is a section titled Discover on the right side of the page that displays all the new stories from your audience. Finally, to send messages and chat, you must go to the left side of the camera screen.
To chat, you just need to tap on the name of the contact you want. You can also send an emoji, snap or photo from the gallery in the chat; Of course, the functionality of Snapchat goes beyond simple chat and includes things like group chat. If you are new to this program, you need to know the important points that we will discuss below.
Add friends to Snapchat
After registration, Snapchat will ask for the necessary permissions to access the required information; You must confirm the necessary permissions so that the program can automatically identify all your contacts. Your audience can share their username or snap code; It’s like displaying a QR code that you scan and it will automatically add. Snapchat also introduces you to people based on mutual friends. You can find your snapcode by tapping on your snapchat profile icon in the top left of the camera screen.
Age conditions of Snapchat users
Snapchat will ask for your date of birth when you sign up. You must be at least 13 years old to use this application.
If you are under 13, you will be redirected to the children’s version of SnapKidz. The children’s version of Snapchat allows users under the age of 13 to do things like write captions, but not to send messages.
Delete Snapchat account
There are many reasons to delete a Snapchat account, including privacy concerns and less phone time. If you want, you can easily delete your account along with all the data associated with it. Snapchat does not allow you to delete your account directly from the app. To delete a Snapchat account on iPhone or Android devices, you must enter the account deletion page through the link on the Snapchat support page.
Interesting features of Snapchat
The Snapchat program has many features such as Snap Streak and various filters that are not known to all users; If you intend to use this social network, you should familiarize yourself with them. In the following, we will introduce you to some of the features of Snapchat.
When you and one of your audience exchange at least one snap during the day for several days in a row, it is called Snapstreaks. When you do this for 5 days in a row, a flame emoji will appear. If the snap exchange lasts up to 100 days, you will see 100 emojis. Finally, there’s an hourglass emoji to indicate that it’s done.
Snapchat emojis
Snapchat is full of various emojis and it is not bad to know that the official online documents of the company are also full of emojis. Note that emoticons are not randomly displayed. Almost all emojis have a special meaning, purpose or story behind the scenes.
How to increase Snapchat score
Winning an award in Snapchat, which is of course entertainment, cannot be considered effective in improving user status, but increasing points is also important. There are ways that can make you appear as an active user; These methods include:
Send a snap
Get Snap
Add other friends to Snapchat
Create lots of Snapchat stories
Maintain a snap streak
Using Snapchat again after a period of absence
User account verification
Did you know that it is possible to verify your account on Snapchat, just like Twitter and Facebook? Famous figures of the world who are active in various fields of sports, art, music and others can verify and make their account official.
Snapchat doesn’t use a blue tick to indicate verified accounts, but you shouldn’t be surprised if an emoji is used to indicate these accounts. The interesting thing is that each person can choose their own emoji; For example, Formula One driver Lewis Hamilton uses the checkered flag and Arnold Schwarzenegger uses the hand muscle emoji.
Personal URL on Snapchat
Using Snapcode, Snapchat introduced the idea of using QR codes as a way to connect with people and interact with the popular platform. They have been able to prove their success in this field. Unlike other social networks that use URLs to introduce and create unique IDs for users, Snapchat went for Snapcode and didn’t bother users too much.
Of course, the situation changed in 2016. Other people can add you as a new friend and contact using a snap code or URL. Your personal URL has the following format:
The place to switch between cameras when filming
Most camera apps have a dedicated option to switch between rear and selfie sensors; But Snapchat does not have such a button. Of course, the absence of the mentioned option does not mean that it is not possible to switch between sensors. You can tap the screen while recording to move the sensors.
Putting people at the top of the listNaturally, there are people with whom we relate more than other users, and it makes sense that you want to put this group of people and their stories at the top of the list. You can tap on the user account of the desired contact and enter the Edit Name option from the settings section. Next, you must add the word A before their names so that your desired audience will be displayed at the top of the list.
Creation of exclusive filters and lenses
It is possible to create custom filters and lenses on Snapchat, but unfortunately you have to pay. It is not possible to do such a thing with the application and for this you have to enter the online website Create.snapchat.com. The cost you need to pay also depends on the location, size and duration of your use.
Editing in Snapchat
Although Snapchat is not a good replacement for image editors on Android or iPhone, you can edit your video content a bit before publishing. For example, it is possible to change the emoji size, add text with a special style and rotate the images before publishing.
Watch live video (Live Video)
It was early 2018 when Snapchat unveiled its newest feature called live video viewing. Users cannot publish the moments of their lives live, but it is possible to view live news and notable events in the world. This feature was implemented to coincide with the start of the Winter Olympics and we saw CNN and other notable channels using this feature.
Interesting facts about Snapchat
Up to this part of the article, we tried to give complete information about Snapchat and its features. In the following, we are going to introduce you to some interesting facts about the mentioned app; Stay with us.
There are more than 347 million active users on Snapchat
The latest data shows that in the second quarter of 2022, Snapchat had 347 million daily active users worldwide, which means that these people visited the app at least once every 24 hours. The mentioned statistics show an increase of 18% compared to 293 million users last year.
The developer company attributed its progress to the steady and steady growth in the number of Snapchat users worldwide. People’s use of the said app in North America experienced the lowest increase and was only four percent more than the second quarter of 2021. In comparison, the annual growth of the number of Snapchat users in Europe was announced at 10%. The number of users of this social network outside of Europe and North America has been growing much faster than these two regions.
In the second quarter of 2022, the number of Snapchat users in other parts of the world increased by 35% compared to the same period last year and reached 162 million people.
High popularity of Snapchat among young people
Statistics published by Snapchat show how popular the app is among the younger generations. Nearly six in 10 (59 percent) of all 13- to 24-year-old Internet users in the United States use the photo-sharing app.
Its developers have understood what the younger generation wants from social media platforms. By defining the target audience, the creators of Snapchat have realized the demands of the users and have produced an application that meets their needs.
54% of Snapchat users are female
For those who plan to market on Snapchat, it is important to identify their target audience well. Note that 54% of all users of this social network are women.
Vertical video ads on Snapchat
Vertical video ads are ads that can be viewed by holding the phone vertically. You may have seen some of these video ads, but did you know that Snapchat is the pioneer in this field? In fact, the idea of video ads is from Snapchat, and this will make it easier to view ads and increase its efficiency.
Snapchat, the king of ephemeral marketing
Ephemeral marketing is based on video, images and media that are only available for a limited time. This marketing creates a sense of urgency. It is also more personal than a marketing funnel. Snapchat is undoubtedly one of the best ephemeral marketing platforms out there.
Conclusion
In general, Snapchat as a social network has very good uses and new ideas that are not seen in other social networks. This social network has more fans among teenagers and young people and is considered the best place for advertising. But in the end, it is you who decides to use such a service or not.
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